Negotiate with Power: 6 Ways to Win Every Time

Want to get better deals, more respect, and stronger outcomes? Start here.

Most people think negotiation is about pressure. Tactics. Getting the upper hand.

But according to master negotiator Herb Cohen, real power comes from understanding people—and mastering perception.

He once said, “You can get almost anything you want—as long as you can convince the other side they’re getting what they want too.”

That’s the secret. And here are 6 ways to start negotiating with real power:

1. Power is perception.
Even if you feel nervous—project confidence. You’re treated the way you show up.

2. The person who cares least, wins most.
Detach emotionally. Stay clear on your goal, but don’t need the deal to feel whole.

3. Information is ammunition.
Know your facts. Do your homework. The more you know, the more options you can create.

4. Be relentlessly curious.
Ask great questions and listen. The other side will tell you what matters—if you’re really paying attention.

5. Be willing to walk.
Always have a Plan B. Power shifts the moment you realize you don’t have to settle.

6. Create win/wins—or walk away.
The best deals leave both sides satisfied. Focus on value, not victory.

Bottom line:
Negotiation is less about pressure—and more about presence.
Care—but not too much. Be informed, not emotional. Solve problems instead of winning arguments.

If you’re working on a deal—or ready to elevate how you handle every conversation in business and life—
I’d love to connect. Visit ILoveHomerAlaska.com and let’s talk about what you’re building.