Jim Rohn’s Greatest Lesson: The Power of Seasons in Business and Life

In the early 1980s, personal development legend Jim Rohn was invited to speak at a private gathering of top oil executives. These were serious men with serious questions. The world was shifting, and they wanted insight—vision. They turned to Rohn for answers.

“Mr. Rohn,” they said, “you travel the world. You know powerful people in every corner of the globe. What’s coming next? What can we expect in the next ten years?”

The room fell silent.

These were men used to controlling markets, dictating outcomes—but in that moment, they were students, eager to learn from a master.

Jim Rohn paused. Then he said, “Based on the people I know, and based on my life’s experience, I’ve concluded that in the coming ten years… it’s going to be like it’s always been.”

That was it.

At first, it sounds like a dodge. But in fact, it’s one of the most profound truths you’ll ever hear.

Because life moves in seasons.

Winter. Spring. Summer. Fall.
Good times. Bad times. Planting. Harvest. Rest. Renewal.
It’s not about predicting the weather—it’s about preparing for the season.

Jim understood what too many of us forget: history doesn’t always repeat, but it rhymes. Patterns emerge. Lessons come back around. And the person who studies these patterns—the one who learns how to plant, tend, and harvest at the right time—wins.

In your financial life, the same rules apply.

There will be lean years. There will be growth spurts. There will be winters of stillness and springs of sudden opportunity. But the seasons always cycle. Your job is to be ready—to have the seeds, the tools, and the courage to keep going.

Because it’s going to be like it’s always been.

And that, my friend, is your advantage—if you’re paying attention.