The Truth About Wealth: It Was Never Supposed to Be Easy

No one said this was easy.
Who told you home ownership or growing wealth would be simple?
Did someone sell you on a get rich quick scheme?
Did someone promise wealth without effort?

If so, they lied.

The Backyard Millionaire formula has never changed:

Leverage multiplied by Effort equals Gold.

One of my earliest mentors in real estate did not begin building wealth until he was fifty five. His name was Oscar, and if you have read The Backyard Millionaire, The Schoolyard Millionaire, or The Millionaire Code, you already know him well.

Oscar, of course, is a fictional character, but he is built from real men. My dad, Norm Story. Charles Hough. Dick Synhorst. Giants of grit and determination.

At fifty five, Oscar stepped into the arena. When I met him thirty years later, he was still outworking almost everyone on earth. He had accumulated tens of millions, yet he never stopped grinding. His secret was simple: buy and hold, then repeat.

Buy and hold equals gold.
It is not easy. It is not supposed to be.

Do you think being Taylor Swift is easy? She is a billionaire not because she struck lightning once. She grinds year after year. Tours relentlessly. Writes and records when she is not onstage. Rehearses. Manages her business. Builds her craft day after day.

Real wealth follows the same path.
Becoming a Backyard Millionaire is not easy, but it is possible.

You might think it is only possible for other people. That is the myth I want to break for you today. You can use leverage wisely. You can apply steady effort. You can build a future fortune right where you live, with what you have, starting now.

Jim Rohn famously said, That which is easy to do is easy not to do.
The Backyard Millionaire formula is easy to understand. Because it is easy, it is also easy to ignore.
Creating wealth is not easy. Applying the formula is.

In my book The Millionaire Maker: Six Practical Steps to Your First Four Homes, I break down each step clearly. When you apply them, you will win, and your future will change. But it requires persistence and patience.

Step four is learning your market.
Notice the wording. Not the market. Your market.

Why does this matter?

Because the market is many markets.
My market, the one I truly know, is in my hometown. Not even five miles east or west. My properties have municipal utilities, maintained roads, and the most reliable grid in the region. My tenants want proximity to city center. They are not homesteaders searching for rural acreage. Because of this, I experience low turnover and steady demand.

That is my market. And I watch it like a hawk.

I know what is happening nationally, statewide, and borough wide, but inside my city there are micro markets. High end markets. Condo markets. None of those are my arena. My arena is specific, and I know its heartbeat. When opportunity appears inside it, I am already moving.

You can do the same wherever you live.
Even if you are a year or more away from writing your first offer, start learning now. No one waits until they are starving to learn how to hunt. The same principle applies to investing. Learn before you need the knowledge.

If you want to talk about the market and learn how to zero in on your market, reach out today.

And be sure to sign up for our free newsletter and get a free copy of my book The Millionaire Maker delivered straight to your inbox.

Your future is closer than you think.